Nenokkadine Audio CD for FREE ?
Despite Telugu Film Industry’s revolutionary ideas in marketing,
Audio CD sales are deteriorating. Effect of FM, MP3 have sidelined CDs.
Double Platinum Disc and Triple Platinum Discs are disappearing even for
bigger stars. Now measurement of audio success is not on sales but by
the number of downloads. Even Disc functions are being celebrated on
these metrics. 
“One Nenokkadine” team is trying out a new concept to capture CD sales. Audio release function itself is going to be a crazy event. Songs release would be LIVE on screens across the state in 25 theatres. Fans can see live in theatres. Minimum 25K fans are expected to relish the new experience. But all is not for free. Yes, at a cost of Rs. 250/- for each kit. Each kit would have a 1 Ticket, 1 Audio CD, 1 Stickers, Stills, 1 Key Chain, 1 Band, 1 Cap. All One and One. This is how tickets are planned to be sold with promotion of the movie free.
Audio Rights have been bagged by “Lahari” at a whopping sum of “One” Crore. In a situation of weakening CD sales, spending “One Crore” on rights is itself a record. That is the craze for Mahesh movie. Its One everywhere.
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